Privacy Policy

Last Updated: June 24, 2025

This Privacy Policy describes how Brackets.app (“we,” “our,” or “us”) collects, uses, and shares your personal information when you use our tournament bracket generator service.

1. Information We Collect

Personal Information You Provide

When you create an account with Brackets.app, we collect:

Name: To personalize your experience and identify you as the tournament creator
Email Address: For account authentication, sending OTP codes, and communication
Gender: For demographic purposes and service improvement

Tournament Data

We store all tournament information you create, including:

Tournament names and descriptions
Participant names and bracket structures
Match results and tournament progress
Tournament settings and configurations

Automatically Collected Information

We automatically collect certain information when you use our service:

Usage Data: Pages visited, features used, time spent on the service
Device Information: Browser type, operating system, IP address
Analytics Data: Through Google Analytics 4 (GA4) and Ahrefs

2. How We Use Your Information

We use the collected information for the following purposes:

Service Provision: To provide and maintain our tournament bracket generator service
Authentication: To verify your identity through email OTP codes
Communication: To send transactional emails including:
- One-time password (OTP) codes for login
- Tournament creation confirmations
- One-time survey upon account creation
- Newsletters (with your consent)
Service Improvement: To analyze usage patterns and improve our service
Legal Compliance: To comply with applicable laws and regulations

Public Tournaments

Important: Tournaments you create are publicly accessible to anyone who has the tournament URL. This means tournament names, participant names, and results may be visible to others.

Third-Party Services

We share certain information with trusted third-party services:

Google Analytics 4: For website analytics and usage tracking
Ahrefs: For website performance and SEO analytics
Email Service Providers: For sending transactional emails and newsletters

Legal Requirements

We may disclose your information if required by law, court order, or to protect our rights and safety.

4. Cookies and Tracking

We use cookies and similar technologies to:

Maintain your authentication session
Remember your preferences and settings
Analyze website performance through GA4 and Ahrefs
Improve user experience

You can control cookies through your browser settings, but disabling certain cookies may limit service functionality.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Tournament data is stored indefinitely unless you request deletion. You may request account deletion at any time by contacting us.

7. Your Rights

Depending on your location, you may have the following rights:

Access: Request a copy of your personal information
Correction: Update or correct your personal information
Deletion: Request deletion of your personal information
Portability: Receive your data in a portable format
Opt-out: Unsubscribe from marketing communications
Objection: Object to certain processing of your information

8. International Data Transfers

As a global service, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers in compliance with applicable privacy laws.

9. Children’s Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through our service. Your continued use of Brackets.app after changes become effective constitutes acceptance of the updated policy.

11. Advertising

All or partial advertising on this Website or App is managed by Playwire LLC. If Playwire publisher advertising services are used, Playwire LLC may collect and use certain aggregated and anonymized data for advertising purposes. To learn more about the types of data collected, how data is used and your choices as a user, please visit https://www.playwire.com/privacy-policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Service: Brackets.app